Shepherd & Watters- The concept of genre offers the possibility of recognizing similarities even in the midst of great diversity.This means that our crime film will have to include motifs and symbols that are tradionally connected to the crime genre.
Daniel Chandler- Chandler believes that genre is a restrictive device and confussing too many genres in one film will not be a sucess. This is why we will have to carry out niche market research to discover the needs of the audience.
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